Putting the vision back into Television

Ericsson is a major provider of technology infrastructure and network management for global telcos and network operators. Under the direction of lead agency, Jumboshrimp, Wonderful created a brand campaign to help build awareness of Ericsson's significance in the TV business, and to create interest in Ericsson E2E TV. We did this by redefining the industry term end-to-end and created an extensible brand idea that only Ericsson could own.