Putting the back office in front of media buyers

InfoWorld magazine has been a bellwether of technology for over 25 years. When they redefined their audience of IT buyers, they turned to us to open up a window to their world. The cover graphic is re-purposed on the inside pages to show the environments of this sometimes hard-to-define audience. We follow that with portraits of actual readers and a few words from them about the power of the publication.