Naming for biotech research startup
Question: How do you name a company whose mission is to find a cure for inflammatory disease by restoring one's homeostatic balance through research targeting pathways that counteract inflammation and cellular dysfunction due to oxidative stress? ...Well, first we took a deep breath. Then we went to work researching various Indian languages and cultural references to ancient medicine. What we came up with was a unique name that expressed a scientific company's values derived from vernacular of cure and healing.