Breathe the day

Xolair is an asthma control treatment that provides anywhere, all-the-time protection against allergens that cause asthma attacks. With the campaign concept of Breathe the day we show real people doing very ordinary things to demonstrate that asthma sufferers can now confidently do those everyday things that used to cause anxiety, like dusting the house or just simply sitting on the couch next to the dog. **We worked with lead agency JUMBOshrimp on the creative concepts. The sample layouts above do not show the patient safety information and have been amended for presentation only.