Ideas to IPOs.
We didn't know it at the time, but this campaign captured the very essence of the dot com boom. Using the entrepreneur's own point of view, four ads trace the path of different start-ups on their journey from idea to IPO, showing how Silicon Valley Bank supports them every step of the way. The ads ran in publications such as WIRED, Fast Company, and Business 2.0. In 2001, Graphis International selected it as one of the best global print campaigns in the financial services sector.