Build a luxury brand and they will come

Custom homebuilder Darling Homes asked us to develop a brand identity and marketing communications for a new high-end gated community in north Dallas, Texas. To better understand the customer, we conducted research and message testing in the Dallas area. From there, we created an identity, lead marketing materials, and designed and developed a web site with virtual architectural fly-throughs, becoming the main hub for all pre-sales marketing and advertising activities.